// Bilingual content (ES / EN)

const CONTENT = {
  es: {
    nav: {
      manifesto: "Manifiesto",
      work: "Trabajos",
      services: "Servicios",
      method: "Método",
      contact: "Contacto",
    },
    hero: {
      eyebrow: "",
      title: ["Claridad para decisiones", "que pesan."],
      lede:
        "Acompañamos a fundadores, marcas y empresas en los momentos donde la decisión correcta vale más que cualquier proceso.",
      cta: "Iniciar conversación",
      meta: "Est. 2014 — Operación selectiva",
    },
    manifesto: {
      eyebrow: "Aproximación",
      title: "Pensamiento estratégico.\nNo consultoría.",
      paragraphs: [],
      pillars: [
        { glyph: "clarity", label: "Claridad", note: "Ver sin ruido" },
        { glyph: "judgment", label: "Criterio", note: "Decidir con peso" },
        { glyph: "direction", label: "Dirección", note: "Avanzar con sentido" },
        { glyph: "outcome", label: "Resultado", note: "Concretar lo esencial" },
      ],
    },
    services: {
      eyebrow: "Servicios",
      title: "Tres formas\nde trabajar.",
      lede: "",
      items: [
        {
          glyph: "brand",
          number: "01",
          title: "Arquitectura de Marca",
          subtitle: "Construcción de fondo · 3–6 meses",
          summary:
            "Una marca no empieza en lo visual. Empieza en lo que significa.",
          focus: [
            "Se define dirección, narrativa y posicionamiento",
            "Lo demás se alinea",
            "Cuando la raíz es correcta, la forma se resuelve sola",
          ],
          format: [
            "No es diseño solamente",
            "Es construir una marca con fondo",
            "Dirección y capacidad de crecimiento",
          ],
          result:
            "Una marca coherente, sólida y escalable.",
        },
        {
          glyph: "diagnosis",
          number: "02",
          title: "Diagnóstico y Reconfiguración",
          subtitle: "6–12 semanas · Intervención estratégica",
          summary:
            "Ver con claridad lo que hay. Decidir sin ruido lo que sigue.",
          focus: [
            "Se confronta la realidad del negocio",
            "Se redefine su dirección",
            "No es análisis. Es ajuste de fondo",
          ],
          format: [
            "Lectura honesta del negocio actual",
            "Identificación de problemas raíz",
            "Plan de reordenamiento con prioridades",
            "Acompañamiento en la ejecución",
          ],
          result:
            "Un negocio alineado para avanzar.",
        },
        {
          glyph: "ai",
          number: "03",
          title: "Integración Estratégica de IA",
          subtitle: "Aplicación con criterio · 6–8 semanas",
          summary:
            "La IA no es tendencia. Es una ventaja mal aplicada.",
          focus: [
            "Se integra solo donde impacta resultados",
            "Sin ruido. Sin moda",
            "Solo donde cambia el negocio",
          ],
          format: [
            "Análisis de oportunidades por área",
            "Diseño de integración estratégica",
            "Implementación con criterio, no por hype",
          ],
          result:
            "Eficiencia real y ventaja competitiva.",
        },
      ],
      labels: {
        focus: "Enfocado en",
        format: "Formato",
        result: "→ Lo que obtienes",
        cta: "Conversar sobre esto",
        more: "Ver más",
        less: "Cerrar",
      },
    },
    method: {
      eyebrow: "Cómo trabajamos",
      title: "Sin teoría vacía.\nCon criterio real.",
      negatives: [],
      positives: [
        { glyph: "counsel",   label: "Experiencia real",       note: "Década de práctica con fundadores y empresas" },
        { glyph: "brand",     label: "Pensamiento estratégico", note: "Ver el sistema completo, no la pieza aislada" },
        { glyph: "diagnosis", label: "Conversaciones profundas",  note: "El verdadero trabajo sucede al hablar" },
        { glyph: "outcome",   label: "Enfoque en resultados",   note: "Decisiones que se sostienen, no diagnósticos bonitos" },
      ],
    },
    brands: {
      eyebrow: "Marcas creadas",
      title: "Marcas que\nhemos construido.",
    },
    clients: {
      eyebrow: "Trayectoria",
      title: "Experiencia\ncon grandes proyectos.",
    },
    audience: {
      eyebrow: "Para quién",
      title: "Trabajamos con pocos. Por elección.",
      list: [
        "Fundadores y empresarios",
        "Empresas en crecimiento o transición",
        "Marcas que buscan evolucionar",
        "Personas tomando decisiones importantes",
      ],
      outcome: {
        title: "Qué obtienes",
        items: ["Claridad", "Dirección", "Criterio", "Decisiones mejor tomadas"],
      },
    },
    contact: {
      eyebrow: "Contacto",
      title: "Cada proyecto empieza\ncon una conversación.",
      lede: "",
      cta: "Solicitar conversación",
      placeholder: {
        name: "Nombre",
        email: "Correo",
        company: "Empresa o proyecto",
        service: "Servicio de interés",
      },
      send: "Enviar",
      sent: "Recibido. Responderemos en 48h.",
    },
    footer: {
      tagline: "",
      navLabel: "Navegación",
      contactLabel: "Contacto",
      rights: "© 2026 Fuente Alquimia. Todos los derechos reservados.",
    },
  },
  en: {
    nav: {
      manifesto: "Manifesto",
      work: "Work",
      services: "Services",
      method: "Method",
      contact: "Contact",
    },
    hero: {
      eyebrow: "",
      title: ["Clarity for decisions", "that matter."],
      lede:
        "We work alongside founders, brands and companies in the moments where the right decision matters more than any process.",
      cta: "Start a conversation",
      meta: "Est. 2014 — Selective practice",
    },
    manifesto: {
      eyebrow: "Approach",
      title: "Strategic thinking.\nNot consulting.",
      paragraphs: [],
      pillars: [
        { glyph: "clarity", label: "Clarity", note: "See without noise" },
        { glyph: "judgment", label: "Judgment", note: "Decide with weight" },
        { glyph: "direction", label: "Direction", note: "Move with meaning" },
        { glyph: "outcome", label: "Outcome", note: "Land what matters" },
      ],
    },
    services: {
      eyebrow: "Services",
      title: "Three ways\nto work.",
      lede: "",
      items: [
        {
          glyph: "brand",
          number: "01",
          title: "Brand Architecture",
          subtitle: "3 to 6 months · closed project",
          summary:
            "Build a brand with roots, not surface. Direction before decoration.",
          focus: [
            "Purpose and narrative",
            "Strategic positioning",
            "Brand identity: concept, language, visual direction",
            "Communication system",
            "Coherence between business, product and brand",
          ],
          format: [
            "Not just design",
            "Building a brand with depth",
            "Direction and capacity for growth",
          ],
          result:
            "A brand that holds its own growth because it has roots, not just a surface.",
        },
        {
          glyph: "diagnosis",
          number: "02",
          title: "Diagnosis & Reconfiguration",
          subtitle: "6 to 12 weeks · full process",
          summary:
            "Understand what's there, decide what to change and reorder the business. One process, no loose deliverables.",
          focus: [
            "Business model and value proposition",
            "Real vs. perceived positioning",
            "Commercial structure and internal friction",
            "Stagnant or unstructured businesses",
            "Transition, sale or reinvention",
            "Concrete growth opportunities",
          ],
          format: [
            "Honest read of the current business",
            "Root problems identified",
            "Reordering plan with priorities",
            "Support during execution",
          ],
          result:
            "A new map of the business and the steps to get there.",
        },
        {
          glyph: "ai",
          number: "03",
          title: "Strategic AI Integration",
          subtitle: "6 to 8 weeks · analysis + integration",
          summary:
            "AI where it moves the needle, not where it's trendy. Real decisions, not empty tools.",
          focus: [
            "No tools chosen by trend",
            "No technical training",
            "Identify where AI creates real value",
            "Integrate it in key processes",
            "Build competitive advantage",
          ],
          format: [
            "Opportunity analysis by area",
            "Strategic integration design",
            "Implementation with judgment, not hype",
          ],
          result:
            "AI applied where it moves the needle. Nothing more.",
        },
      ],
      labels: {
        focus: "Focused on",
        format: "Format",
        result: "→ What you take",
        cta: "Talk about this",
        more: "Read more",
        less: "Close",
      },
    },
    method: {
      eyebrow: "How we work",
      title: "No empty theory.\nReal judgment.",
      negatives: [],
      positives: [
        { glyph: "counsel",   label: "Real experience",   note: "A decade in practice with founders and companies" },
        { glyph: "brand",     label: "Strategic thinking", note: "Seeing the whole system, not the isolated piece" },
        { glyph: "diagnosis", label: "Deep conversation",  note: "The real work happens in dialogue" },
        { glyph: "outcome",   label: "Outcome focus",      note: "Decisions that hold, not pretty diagnoses" },
      ],
    },
    brands: {
      eyebrow: "Brands created",
      title: "Brands we have\nbuilt.",
    },
    clients: {
      eyebrow: "Track record",
      title: "Experience\nwith great projects.",
    },
    audience: {
      eyebrow: "Who it's for",
      title: "We work with few. By choice.",
      list: [
        "Founders and entrepreneurs",
        "Companies in growth or transition",
        "Brands looking to evolve",
        "People making important decisions",
      ],
      outcome: {
        title: "What you get",
        items: ["Clarity", "Direction", "Judgment", "Better decisions"],
      },
    },
    contact: {
      eyebrow: "Contact",
      title: "A conversation\nbefore any proposal.",
      lede: "",
      cta: "Request a conversation",
      placeholder: {
        name: "Name",
        email: "Email",
        company: "Company or project",
        service: "Service of interest",
      },
      send: "Send",
      sent: "Received. We'll reply within 48h.",
    },
    footer: {
      tagline: "",
      navLabel: "Navigation",
      contactLabel: "Contact",
      rights: "© 2026 Fuente Alquimia. All rights reserved.",
    },
  },
};

window.CONTENT = CONTENT;